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STEP 4 - Search Engine Optimisation (SEO)

Before we get into applying SEO to your social platforms, it is important to understand what Search Engine Optimisation is.

The aim of Search Engine Optimisation (SEO) is to drive as much traffic as possible to your website by targeting keywords which you are likely to rank for in search results. 

Since YouTube will most likely be the main traffic driver for your website and will generate you the most sales, we will use it as an example as to how SEO can be applied to "type beats" to help direct more traffic to your site. 

As stated in the previous blog post, the YouTube type beat scene has become extremely saturated and has made it almost impossible for newer producers to rank in search results for the more popular keywords like "Drake Type Beat" or "Post Malone Type Beat". Due to this it is important that you find a niche keyword with less competition which will allow you to rank in search results and generate more views and in turn more traffic towards your website.

How can I do this you may ask? Say less.

TubeBuddy

TubeBuddy is a browser extension which focuses on YouTube optimisation, and adds a layer of tools directly over the YouTube website. Users can create an account for free or can subscribe to a monthly payment plan to gain access to other exclusive features




The most effective tool which TubeBuddy offers is inarguably the Keyword Explorer. This tool provides users with the ability to:

  • Get your videos ranked higher in youtube search results
  • Find elongated search terms to target what people are looking for
  • Discover trending tags
The images below show search results relative to my own personal YouTube Channel.




Taking both these keywords into account we can see that for my YouTube Channel:

"Drake type beat"

  • There is a good enough search volume for they keyword to be targeted
  • Competition however is very high therefore there is a lot of other producers targeting this keyword 
  • Optimisation Strength (How hard it will be to rank) is also very low
  • Overall this is a poor Keyword for me to target (6/100)
"Drake type beat melodic"
  • Very High search volume ( a lot of people searching for this keyword)
  • Competition is good enough to target
  • Optimisation Strength is very high
  • Overall this is an excellent keyword for me to target (97/100)
This can be applied to any keyword and you should focus on finding a keyword which has a high search volume with low competition. Once you have found this keyword, it is important to then keep a consistent uploading schedule which targets this keyword and over time you will begin to see results. 

Thanks again,

Marc

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