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About Me

I am a third year marketing student currently attending the University of Strathclyde. For the past few years alongside my studies, I have also been pursuing my passion for music production and have managed to turn in into a revenue stream by setting up my own online beat store where artists can either lease or exclusively purchase beats/instrumentals which they can then use to make a song to. This semester, all marketing students at Strathclyde have been challenged to create their own blog, therefore I thought it would be fitting if I created a blog catered towards the everyday "bedroom producer" and give them an insight into ways they can create their own online beat store. As well as this I will also be discussing different marketing strategies which I found particularly useful with regards to getting your music noticed, and how to utilise social media platforms such as Instagram and Youtube to draw traffic to your beat store.


Marc

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STEP 1 - The Creative Process

When it comes to selling beats online, the first and most important element is without doubt the product itself i.e the beat/instrumental. Prior to any sort of marketing, It is crucial at first to have a catalogue of beats which resonate with listeners and are of  high enough quality to where artists are interested in purchasing. With this in mind it should be noted that the music itself should always be prioritised first to ensure that the products you are putting out into the market are the best they can be.  Here are three tips for the producers who are still working on their craft and do not yet feel like their beats are at a high enough standard to be put out on the market. 1. Educate yourself Everyday is an opportunity to learn something new, so use your time wisely. Rather than binge watching your favourite Netflix series for the third time this week, put your time towards bettering your music career. There are thousands of videos and tutorials on beat-making spread thr...
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STEP - 2 Creating a Website

Creating a beat selling website has never been easier in this day and age. There are multiple subscription based websites out there which offer the ability to create your own automated beat selling business starting off from as little as $0. Thats Right. Completely Free! Third Party Hosts Some great examples of these websites are listed below: - BeatStars (my personal favourite) - Airbit - TrakTrain - Soundee Personally, I only use and have experience with BeatStars, therefore cannot speak on the other websites. However, alongside many others I can say that the service which BeatStars provides is outstanding and makes it extremely easy for producers and artists to commercialise their music. Upload your beats, create your licences, link your PayPal and the rest is taken care of!  Benefits of having an online beat store - Automated Sales - Convert Visitors to customers - Helps build a more professional brand An example of my personal beat store which I use to sell beats online throug...
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STEP 3 - Social Media Marketing

Platforms such as Youtube, Soundcloud and Instagram are the best places to market your products with regards to selling beats online, as most artists resort to these platforms when searching for beats to use for their upcoming projects. And guess what? They are completely FREE to use! Artists have been so accustomed to using these types of platforms as these are what they feel most comfortable using, as they already spend a decent portion of their day on these platforms anyway. With this in mind, it is crucial that you use these platforms as a marketing tool to help drive traffic to your website, especially if you are trying to do this organically. YouTube When it comes to selling beats online, YouTube is without doubt the number 1 platform with regards to marketing your music and driving traffic to your beat store. Traffic which your receive on your youtube channel can be funnelled back to your website where it can then be converted to sales. The more traffic you are getting on YouTub...
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