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STEP 5 - Email List

One of the most overlooked methods of selling beats online is email marketing, and building an email list of artists and producers who you can regularly send emails to, keeping them up to date with your music and anything else going on in your life. 

Email vs Social Media




It is so important to ensure that you have an email list where you can keep in contact with all of your customers. What if Instagram disappears tomorrow? YouTube? Soundcloud? Who will save you then. I bet your email list will!

In contrast to social media platforms, email offers a much more interpersonal relationship with customers, as it allows YOU to decide when you show up in someones inbox, compared so YouTube and Instagram which work through algorithms. 

How to build an email list

If you followed the steps in the earlier blog post by creating a website through BeatStars, there is a cool and extremely useful little feature, which I personally think is the most effective way to build an email list. 

One marketing tool which many producers use, is giving artists the option to download a beat for free (for non profit use) in return for their email. BeatStars gives you this option when uploading a track.


Once they provide you with their email, they can then be added to your email list where you can regularly contact them wherever and whenever you want!

Ways to send email

There are 2 ways to send email. One-off campaigns and automated emails.

One Off Campaign
  • Sending a single email to all of your contacts
  • e.g. Informing them of a new beat upload 
Automated Emails
  • Pre written emails that are scheduled to send relative to a specific time schedule e.g. every week)
  • Often used for sending out discounts
Discounts

You may be wondering, once I have built my email list, what can I do to convert my contacts to customers?

One of the best ways to do this is through discount codes, which once again can be done through BeatStars. An example may be a mass email sent out to all of your contacts saying "Hey guys, doing a sale this weekend, use code "TWENTY" for 20% off all beats!"

When customers first sign up to my email list I also like to give them a 25% discount for their first purchase using "NEWCUSTOMER"



Thanks, 

Marc




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