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STEP 5 - Email List

One of the most overlooked methods of selling beats online is email marketing, and building an email list of artists and producers who you can regularly send emails to, keeping them up to date with your music and anything else going on in your life.  Email vs Social Media It is so important to ensure that you have an email list where you can keep in contact with all of your customers. What if Instagram disappears tomorrow? YouTube? Soundcloud? Who will save you then. I bet your email list will! In contrast to social media platforms, email offers a much more interpersonal relationship with customers, as it allows YOU to decide when you show up in someones inbox, compared so YouTube and Instagram which work through algorithms.  How to build an email list If you followed the steps in the earlier blog post by creating a website through BeatStars, there is a cool and extremely useful little feature, which I personally think is the most effective way to build an email list.  One marketing to
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STEP 4 - Search Engine Optimisation (SEO)

Before we get into applying SEO to your social platforms, it is important to understand what Search Engine Optimisation is. The aim of Search Engine Optimisation (SEO) is to drive as much traffic as possible to your website by targeting keywords which you are likely to rank for in search results.  Since YouTube will most likely be the main traffic driver for your website and will generate you the most sales, we will use it as an example as to how SEO can be applied to "type beats" to help direct more traffic to your site.  As stated in the previous blog post, the YouTube type beat scene has become extremely saturated and has made it almost impossible for newer producers to rank in search results for the more popular keywords like "Drake Type Beat" or "Post Malone Type Beat". Due to this it is important that you find a niche keyword with less competition which will allow you to rank in search results and generate more views and in turn more traffic towards
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STEP 3 - Social Media Marketing

Platforms such as Youtube, Soundcloud and Instagram are the best places to market your products with regards to selling beats online, as most artists resort to these platforms when searching for beats to use for their upcoming projects. And guess what? They are completely FREE to use! Artists have been so accustomed to using these types of platforms as these are what they feel most comfortable using, as they already spend a decent portion of their day on these platforms anyway. With this in mind, it is crucial that you use these platforms as a marketing tool to help drive traffic to your website, especially if you are trying to do this organically. YouTube When it comes to selling beats online, YouTube is without doubt the number 1 platform with regards to marketing your music and driving traffic to your beat store. Traffic which your receive on your youtube channel can be funnelled back to your website where it can then be converted to sales. The more traffic you are getting on YouTub
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STEP - 2 Creating a Website

Creating a beat selling website has never been easier in this day and age. There are multiple subscription based websites out there which offer the ability to create your own automated beat selling business starting off from as little as $0. Thats Right. Completely Free! Third Party Hosts Some great examples of these websites are listed below: - BeatStars (my personal favourite) - Airbit - TrakTrain - Soundee Personally, I only use and have experience with BeatStars, therefore cannot speak on the other websites. However, alongside many others I can say that the service which BeatStars provides is outstanding and makes it extremely easy for producers and artists to commercialise their music. Upload your beats, create your licences, link your PayPal and the rest is taken care of!  Benefits of having an online beat store - Automated Sales - Convert Visitors to customers - Helps build a more professional brand An example of my personal beat store which I use to sell beats online through Be
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STEP 1 - The Creative Process

When it comes to selling beats online, the first and most important element is without doubt the product itself i.e the beat/instrumental. Prior to any sort of marketing, It is crucial at first to have a catalogue of beats which resonate with listeners and are of  high enough quality to where artists are interested in purchasing. With this in mind it should be noted that the music itself should always be prioritised first to ensure that the products you are putting out into the market are the best they can be.  Here are three tips for the producers who are still working on their craft and do not yet feel like their beats are at a high enough standard to be put out on the market. 1. Educate yourself Everyday is an opportunity to learn something new, so use your time wisely. Rather than binge watching your favourite Netflix series for the third time this week, put your time towards bettering your music career. There are thousands of videos and tutorials on beat-making spread throughout s
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